Saturday, September 4, 2010

Ad Formats: Online Advertising Formats You Should Know - Part 2

As promised, here is the follow-up of the Ad Formats: Online Advertising Formats You Should Know - Part 1. The list will include the rarely observed ad formats; however their efficacy depends on how you apply them on your blogs / sites.

Pic Ads - this is a great way to monetize a photo blog. Similar to Inline Ads, an ad appears when users hover to any pictures coded with this type of ad on the page.

Page Peel Ads - they usually appear at the top-right corner on any page that is coded with it and characterized what they call it a "dog-ear." When your mouse pointer hovers on top of this dog-ear, the page peel covers a portion of the page from the top-right position down in 500x500 pixel size (customizable). The call for attention is a bit high; however I tend to observe most pages that I visited with this type of ad are loading slowly.

Layer Ads - if you have been to a page where when you scroll, a corner/portion of that page goes along as you go down the page, that's what characterizes a layer ad. They're mostly animated and hard to miss. They're attention hungry as they never fall behind the visible part of the browser window, making them a good help for publishers to maximize their web page space and increase their earnings.

Popup Ads - from the word popup, these are ads that pop up when you visit a page that is scripted with it. These types are mostly treated as invasive, thus usually fall behind popup blockers. However, with none tech-savvy users as well as beginners, they usually work and convert for publishers.

Frame Ads - they take the form of banner, text and full page ads, however handled in a different way, using frames. The ad may appear in a page, however was held from another page. With the use of iframe, the ad that was coded from another page can be displayed on pages the call for it. I haven't tried them personally. And mostly, PPC networks discourage publishers from using their codes on pages with frame ads inserted already as it sometimes make impression and click tracking impossible.

Splash Ads - they are ads that temporarily cover the page to relay commercial messages. Their appearance would depend on the length of time defined, set in a way not to annoy readers. But, these are set to appear usually after a few seconds after the page was fully loaded. The call for attention is a bit high since it temporarily cuts down the focus of the visitors on the page, however only works with relevant commercial messages to the blog / site where it was incorporated.

PostView Ads - takes the form of Banner Ads, however presented in a more customized way. Rotation banner, Double banner, Triple banner, Cookie banner are the characteristics of this ad type. They usually provide high remunerations to publishers with very inefficient and small ads, the reason why they are now becoming common.

Monetizing our site work is never a bad idea. And we have PPC and Affiliate networks to help us realize that. But, not all they provide matches the profitability of what we have. Learning how these ad formats work allow us to better engineer the worth of our site, thus lead us to a smooth flow of revenue. Come back later for more of the ad formats you should know series. Have fun making money online!

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